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Journey In Action
1
Our Process
Conducted an inside out brand research to identify the potential target market and existing methods of lead generation.
Conducted an inside out brand research to identify the potential target market and existing methods of lead generation.
2
Market Review
Reviewed the industry’s market by deeply analyzing the solar solution providers and their lead channels.
Identified potential gaps in terms of USPs to build an impactful brand narrative for EAK Solar.
3
Search Engine Optimization (SEO)
Conducted keyword research to pick the most relevant, searched, and profitable keywords for lead generation.
Optimized EAK Solar's website and content to rank higher in search engine results pages (SERPs), ensuring potential customers could easily find them online.
4
Pay-Per-Click (PPC) Advertising
Ran a comprehensive review of profitable PPC keywords for paid advertising.
Launched targeted PPC campaigns across search engines and social media platforms to drive qualified leads to EAK Solar's website.
5
Content Marketing
Developed a vibranExplored potential content marketing opportunities for the brand to ensure engagement.unity by actively responding to comments, hosting interactive polls and contests, and participating in relevant conversations.
Developed informative and engaging content that addressed common questions and concerns about solar energy including blog posts, case studies, and informative infographics.
6
Email Marketing
Crafted thought-provoking emails to increase website traffic and brand engagement in the targeted communities.
Implemented email marketing campaigns to capture warm leads and educate clients about the benefits of solar energy solutions.
EAK Solar aimed to expand its customer base and solidify its position within the growing renewable energy sector. 4DX was tasked with developing a comprehensive digital marketing strategy to attract new leads and convert them into potential customers.
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