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Our Process
1
Brand Analysis
Analyzed the brand’s online presence and identified the promotional gaps to devise a powerful digital marketing strategy.
2
Competitive Research
Conducted a thorough research to review how Jockey Pakistan’s competitors were doing in their marketing initiatives to measure progress and identify crucial gaps.
3
Content Strategy
Developed a content calendar featuring relatable narratives that aligned with Jockey's brand values, including user-generated content (UGC) campaigns, collaborations with micro-influencers, and behind-the-scenes glimpses into Jockey's design process.
4
Visual Storytelling
Elevated visual content by showcasing high-quality product photography and lifestyle imagery that reflected Jockey's commitment to comfort and inclusivity.
5
Community Building
Developed a vibrant online community by actively responding to comments, hosting interactive polls and contests, and participating in relevant conversations.
6
Lead Generation
Identified and converted potential prospects, building a pipeline of warm leads for the brand to boost sales.
Jockey, a leading manufacturer of underwear and apparel, wanted to redefine its social media presence and connect with a younger, more digitally-savvy audience. 4DX leveraged the power of social media storytelling to showcase Jockey's commitment to comfort, innovation, and timeless style.
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